COMPLETE ANSWER · SAM’S CLUB

Can I pull Sam’s Club member data in Scintilla?

Where Sam’s Club sales, inventory, member, and basket data actually live, why Scintilla is the wrong path until the announced 2027 expansion ships, and what access to confirm first.

By Matt Drake, practicing retail advisor ·

DIRECT ANSWER

Scintilla does not include Sam’s Club data as of September 2026. Walmart has announced Scintilla for Sam’s Club for 2027 and today lists only an interest form. Use Retail Link under your Sam’s Club vendor number for Sam’s scorecards and reporting, MADRID 2.0 for member and basket insights, and MAP only for advertising measurement.

No. A broader Scintilla subscription does not reveal Sam’s Club data, because Sam’s Club is not a channel inside Scintilla. Scintilla is the Walmart-banner data product. Sam’s Club reporting sits on the Sam’s side of the supplier relationship: scorecards and reporting in Retail Link under the Sam’s Club vendor number, and subscription-dependent member and basket insights in MADRID 2.0. There is no Sam’s channel filter to turn on in Scintilla, and as of September 2026 the only Sam’s-related item Walmart Data Ventures publishes is an interest form for a Scintilla for Sam’s Club that Walmart has said will arrive in 2027.

That distinction matters most for suppliers serving both banners. Walmart and Sam’s Club share some infrastructure, including Retail Link, but they do not share the vendor agreement, vendor number, merchant organization, scorecards, insights entitlement, or media account. Access to one banner’s data product is not evidence of access to the other.

Why doesn’t Scintilla contain Sam’s Club data?

Because the two banners maintain separate supplier and data relationships. Scintilla answers Walmart-banner sales, inventory, shopper, and related reporting questions within the limits of the supplier’s Scintilla tier. As of September 2026, Scintilla’s scope excludes Sam’s Club; upgrading from Scintilla Basic to Charter changes the Walmart data and tools available, but it does not add Sam’s Club. Even Scintilla’s OTIF scope leaves out Sam’s Club purchase orders.

The forward-looking part has changed. On August 20, 2026, Walmart announced that Scintilla will reach Sam’s Club merchants and suppliers in 2027, and Walmart Data Ventures now publishes a Scintilla for Sam’s Club interest form, which collects names for news about what is coming next. That form is a mailing list, not an entitlement. Nothing Sam’s-related is live in Scintilla, no module list, tier, or price has been published for the Sam’s version, and until it appears in your own account, Retail Link and MADRID 2.0 remain the path.

The shared Retail Link front door is what makes this easy to misread; the data stays tied to the banner and vendor number, so treat the banner as the first filter in any question. If the question is really about Walmart Scintilla tiers, see Scintilla Basic vs Charter. Neither tier is the route to Sam’s Club member data.

Which Sam’s Club system answers the question instead?

Start with the decision you are trying to make, then route it to the system that owns that kind of information.

  • Sales, inventory, and scorecard reporting: Start in Retail Link under the Sam’s Club vendor number. The reporting available depends on the account and current entitlement.
  • Member behavior and basket analysis: Use MADRID 2.0. Member, basket, and richer performance insight are subscription-dependent.
  • Advertising to Sam’s Club members: Use MAP, the Member Access Platform. MAP is retail media, not the member-analytics substitute for MADRID.
  • Item and catalog data: Use IDM with GDSN synchronization, with Supplier One used where the Sam’s merchant confirms it. MADRID is not an item-data system.

This routing prevents two common mistakes at once: looking for Sam’s data in Scintilla, a Walmart-versus-Sam’s scope error, and treating MAP as the place to analyze member behavior because both products discuss members, an analytics-versus-advertising error.

What is the first thing to check before requesting Sam’s data?

The Sam’s Club vendor number in the credential you are actually holding. Sam’s issues its own six-digit supplier number when the Sam’s supplier agreement is executed, and the approval that delivers it also delivers Retail Link access; scorecards, EDI setup, and item work all hang off that number. A Walmart US vendor number in the same Retail Link account does nothing for the Sam’s side.

So the first step is mechanical: sign in to Retail Link, confirm the Sam’s Club supplier number is attached to the user, and open one Sam’s scorecard under it. If the only number attached is the Walmart US one, no Sam’s report will open. Then check MADRID, which opens with Retail Link credentials tied to the Sam’s vendor number; the subscription determines features and seat count, so a thin or missing MADRID view usually means no current subscription rather than a broken login. MAP is a separate advertising account, and a MAP login proves nothing about reporting access. A broker or agency runs the same check on the credential the supplier sponsored; a Walmart-side sponsorship does not carry the Sam’s vendor number.

Take one question a Sam’s merchant sends a dual-banner supplier three weeks before a category review: club-pack units softened in the Southeast over the last thirteen weeks; did lapsed members move to Member’s Mark, and did the June Instant Savings event and the MAP campaign that ran alongside it pay back? That is three questions in one sentence, and no single Sam’s surface answers all three.

Retail Link under the Sam’s vendor number answers the first. Sales and inventory reporting shows whether the softness is demand or availability, and the Sam’s OTIF scorecard shows whether on-time and in-full misses on the dry or perishable network line up with the weeks that dropped; its filters run by freight terms, network, and week, and a toggle excludes McLane, Sam’s grocery distributor, to isolate direct-to-Sam’s performance. What Retail Link cannot show is who bought: no member, no basket, no switching.

MADRID 2.0 answers the second, subject to the subscription. Its member purchasing behavior, product performance, inventory, and forecast views are the only Sam’s surface where a lapsed-member or switching read exists, and basket-level analysis sits in the higher packages, so an entry package shows the trend but not the move to Member’s Mark. MADRID does not measure media, and it holds Sam’s data only; the Walmart-banner counterpart of this question runs in Scintilla, separately.

MAP answers the third, and only the third. Its measurement reports ad-attributed sales and incrementality across sponsored products, display, offsite, and email placements over a twelve-month window. It reports on the campaign, not the category, so it cannot say whether velocity fell among members the campaign never reached. The Instant Savings event is the gap: promotion performance is a package-dependent MADRID view, the weekly sales shape is in Retail Link, and the event’s incremental lift is an analysis you build from the two, not a report you pull.

What should you confirm before requesting data or access?

Confirm five facts in this order:

  1. Banner and vendor number. Make sure the question and the visible account are both Sam’s Club, not Walmart US.
  2. The decision and measure. Separate sales or inventory reporting from member behavior, basket analysis, item data, and advertising.
  3. The surface you can actually see. Record whether the relevant report, MADRID option, or other Sam’s tool is visible in the current account.
  4. Current entitlement. MADRID features and access depend on the subscription. Confirm the current package, seats, and available reports before promising an analysis.
  5. Time and definition. Capture the reporting period, refresh date, filters, and the metric definition shown in the current surface before comparing results.

Those checks turn “we need Sam’s data” into a usable request: “we need member-basket behavior for this Sam’s vendor number, and our current MADRID access does not expose it” names the banner, decision, account, and missing entitlement.

What changes for a supplier serving both Walmart and Sam’s Club?

Plan for two operating contexts: Retail Link as shared infrastructure, but two vendor numbers, two sets of scorecards, and separate data entitlements. Scintilla answers the Walmart side. MADRID and the applicable Sam’s reporting answer the Sam’s side. If the business needs both, it needs access to both; one subscription does not unlock the other.

When a metric name exists on both sides, treat it as two metrics until the definitions match. OTIF is the clean example. Walmart US OTIF runs on published goals (90% on time for prepaid, 98% collect-ready for collect, 95% in full by merchandise category) with a fine of 3% of the cost of goods on non-compliant cases. Sam’s Club OTIF is its own scorecard with its own exemption process: the documented standards are 90% on time and 100% in full inside a one-day window for grocery and perishable DCs, and 90% on time inside a four-day window ending on the must-arrive-by date for dry DCs and direct club deliveries, with no publicly documented fine schedule; verify current values before quoting either. A supplier that averages the two into one OTIF number has produced a figure neither merchant recognizes. The working rule: every number carries five labels before it leaves the spreadsheet (banner, system, vendor number, period, and the definition shown where it came from), the banners sit in separate columns, and nothing is summed across the line. The same discipline applies to in-stock and to any scorecard a buyer names without saying whose.

What are the limits of this answer?

The system routing above was last verified September 6, 2026. MADRID packages, features, seats, pricing, contacts, and portal navigation can change, and Walmart has not published what the 2027 Scintilla for Sam’s Club will include or what it will cost. Confirm the current entitlement and available reports in the applicable Sam’s Club account or with the current subscription provider before purchasing access or committing to an analysis. If the current portal differs from this article, use the current portal.

Retail Reason cannot determine what your account is entitled to from the supplier name alone. It does not connect to Retail Link, Scintilla, MADRID, MAP, IDM, or Supplier One; retrieve a report; inspect a dashboard; or act in a retailer system. It can identify the likely path, help frame the access question, and reason from the excerpts or context you choose to provide. See the Sam’s Club supplier guide, the coverage map, and the full service limitations.

Sources checked

← All complete answersChoose a plan →