ANSWER EXCERPT · ROLLBACK WRAP-UP · WALMART SUPPLIER CLIENT
Units are up and ROAS beat target. Can we tell the client the Rollback worked?
Not yet. Attributed ROAS is click-date credit, not proof of cause, and three things are still open: the Rollback test, the OTIF invoice that bills after the quarter, and the store position the event left behind. Choose the client workspace, then close them before the deck goes out.
WRAP-UP CHECK · WHAT IS STILL OPEN
THE ROLLBACK TEST
Units up is not the bar. A Rollback clears only when unit growth outpaces the AUR decline with penny profit held, read on the Rollback weeks against the prior equal period. On Charter, Guided Insights should name Pricing Change as the top root cause; Replenishment Health at the top is a different story.
THE OTIF INVOICE
Event volume is where OTIF stress concentrates, and OTIF charges bill quarterly, about five weeks after the quarter ends, as an AR invoice in HighRadius, netted against payment and disputed there, not in APDP. At 3% of COGS on non-compliant cases below goal, the Rollback P&L stays open until that invoice posts.
WHAT THE ROAS IS
Sponsored Search ROAS is credit assigned to the click date, online sales only, under the deduplicated last-touch model in force since June 1, 2026, with orders canceled inside 72 hours removed, Nil Picks included. It is assigned credit, not incrementality, and a pre-June benchmark is not like for like.
CONFIRM NEXT
Repl InStock during and after the event against the 97% healthy line, valid-store count against traited count, the edit flags and reason codes on the OTIF scorecard’s PO Details tab for any PO changed during the surge, and the client’s freight terms, since on time means 90% Prepaid or 98% Collect Ready.
Excerpt of a complete public answer. The rates and schedules above are time-sensitive, and connected guidance responses carry an as-of date and confidence class. Retail Reason keeps the reasoning path with the selected client workspace. It does not open Ad Center, HighRadius, Supplier One, or Scintilla, and it does not retrieve the client’s data.
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