PRICING
Every plan includes all currently supported guidance. Price changes only with the number of named users and, for agencies and brokers doing client work, the number of client workspaces. Operator, Operator Team, Advisor, and Advisor Practice are self-serve; larger scopes are arranged directly with Matt.
FOR YOUR BUSINESS
One business, sized by named-user band. Your own Walmart or Sam’s Club supplier operations or Walmart Marketplace business.
Operator · up to 2 users · $299/mo
Operator Team · up to 5 users · $499/mo
Organization · 6–10 users · from $799/mo
FOR CLIENT WORK
Advisor plans for agencies and brokers doing client work, sized by client workspace and named-user band.1
Advisor · up to 3 workspaces · $599/mo
Advisor Practice · up to 10 · $1,199/mo
Advisor Network · up to 20 · from $1,999/mo
LARGER ORGANIZATION
Scoped in conversation.
More users, more client workspaces, procurement requirements, or negotiated service terms.
Scope: agree on the requirements for your organization
Users and workspaces: agreed
THE FULL PRICE BOOK
Before you buy: Website chat works in your Retail Reason account without a separate Claude or ChatGPT subscription. Optional connected clients are Claude hosted, Claude Code, Codex CLI, or ChatGPT. For those connections, client availability, provider account requirements, and provider charges are not included with Retail Reason. ChatGPT requires custom-app access. The connection was tested on Pro. Selecting a fixed-plan action opens secure account sign-in; inside your Retail Reason account, you choose and confirm the plan, billing cadence, exact charge, and refund terms before payment. See optional connection setup.
Want to see the output first? Read a complete, dated Scintilla answer.
| Plan | Licensed scope | Monthly | Annual2 | Path |
|---|---|---|---|---|
| Operator | Up to 2 named users · 1 operator workspace | $299/mo | $3,289/yr | Continue to account plan choices |
| Operator Team | Up to 5 named users · 1 operator workspace | $499/mo | $5,489/yr | Continue to account plan choices |
| Organization | 6–10 users · 1 operator workspace · scope agreed on with Matt | From $799/mo | From $8,789/yr | Contact Matt about Organization |
| Advisor | Up to 2 named users · 3 client workspaces · no client guests | $599/mo | $6,589/yr | Continue to account plan choices |
| Advisor Practice | Up to 5 named users · 10 client workspaces · client guests allowed | $1,199/mo | $13,189/yr | Continue to account plan choices |
| Advisor Network | Up to 10 named users · 20 client workspaces · client guests allowed · scope agreed on with Matt | From $1,999/mo | From $21,989/yr | Contact Matt about Advisor Network |
| Larger organization | More users, client workspaces, procurement, or negotiated service requirements | Custom | Custom | Contact Matt about larger organization |
Operator
Up to 2 named users · 1 operator workspace
Operator Team
Up to 5 named users · 1 operator workspace
Organization
6–10 users · 1 operator workspace · scope agreed on with Matt
Advisor
Up to 2 named users · 3 client workspaces · no client guests
Advisor Practice
Up to 5 named users · 10 client workspaces · client guests allowed
Advisor Network
Up to 10 named users · 20 client workspaces · client guests allowed · scope agreed on with Matt
Larger organization
More users, client workspaces, procurement, or negotiated service requirements
CLIENT WORKSPACES
A client workspace is one distinct customer organization whose Walmart supplier, Sam’s Club supplier, or Walmart Marketplace work your firm supports. Advisor owner/admin users can work across their allowed workspaces. Advisor has no client guests. Practice and Network may invite client guests; each guest consumes a named-user slot and can access exactly one workspace.
ANNUAL SERVICE
Annual service is one upfront charge for 12 months, priced at 11 monthly charges. Each annual figure is exactly 11 times its monthly figure; Organization and Advisor Network remain “from” prices because their scope is assisted. Annual service renews annually only after the required reminder safeguard, unless canceled before renewal.
USERS AND USAGE
One person consumes one named-user slot per account, and a pending invitation reserves its slot. Ordinary day-to-day use includes asking operating questions, checking a plan or draft, and asking follow-up questions for the people and workspaces in the plan. Usage is pooled across the account and displayed only as Normal, High usage, Under review; plans are not sold as question bundles and there are no automatic overage charges. Website chat has separate processing and capacity limits. New chat work pauses while usage is Under review; saved results remain available subject to access and retention rules. These chat-specific limits do not apply to requests through MCP connectors or plugins, which retain their account access and protective controls.
AFTER YOU BUY
STEP 1
Fixed Operator, Operator Team, Advisor, and Advisor Practice plans begin with secure account sign-in. In the account, choose the plan and monthly or annual billing, review the exact charge, accept the current terms, and continue to payment. Organization, Advisor Network, and larger/custom scope begin with the assisted inquiry shown in the price book.
STEP 2
Your organization and its named users are set up from your purchase, and your welcome page helps you choose a workspace and start using Retail Reason.
STEP 3
Start with the chat and files guide in your Retail Reason account, or follow the connect guide for an optional assistant connection. Check that client’s account requirements if you choose to connect it. Setup help is available if you need it.
STEP 4
Billing, plan changes, and cancellation are self-serve in your account. Cancel renewal online at any time; your plan runs to the end of the period already paid.
IF ANYTHING BLOCKS YOU
Support is direct: matt@retailreason.com. Matt aims to reply within one business day when working; an away message gives the return date. Include your account name and roughly when the problem happened; never include an access key.
TRIALS
Request seven days of free access. We’ll email you with next steps. Access begins by invitation, with no credit card and no automatic subscription. Your first paid purchase remains covered by the published refund policy.
THE COMPARISON
Compare the breadth of a general assistant, Retail Reason’s maintained retail guidance, and the responsibilities of an advisory firm.
A general assistant helps with a broad range of writing, research, and analysis. Its subscription is separate from Retail Reason and does not include Retail Reason’s maintained retail guidance. You can connect a supported assistant if you want to work there.
A maintained knowledge service with private chat, file analysis, and optional assistant connections. Chat displays file references and guidance verification dates when available. A connected guidance response also carries a confidence class. Matt monitors relevant official documentation and release notes, re-checks higher-volatility facts before relying on them, and calls out stale or time-sensitive details.
Judgment, negotiation, and presence in the room, which software does not replace. Advisory scope, staffing, minimum terms, and prices vary by firm and engagement; compare a current written proposal against the Service scope shown here.
If you already retain an advisor, this is the layer that answers the quick questions before they reach their inbox.
THE TERMS, IN PLAIN ENGLISH
No surprise bills: no automatic overages and no silent quality downgrade. The account shows Normal, High usage, or Under review. Under review starts a human review and pauses new chat work. Saved chat results remain available subject to access and retention rules. Separate processing limits can also decline new chat work. These chat-specific limits do not apply to MCP connectors or plugins.
Your price and paid licensed scope stay fixed for the paid term. Legal changes and urgent security changes follow Section 19 of the Terms. Before an upgrade can make an immediate prorated charge, the account shows an exact short-lived quote for separate confirmation. Downgrades take effect at renewal and require the owner to identify the users and workspaces that will be deactivated.
Monthly service renews monthly. Annual service is one upfront charge for twelve months, priced at exactly 11 monthly charges, and renews annually only after the required 30-to-60-day reminder safeguard. Cancel online before renewal; access runs to the paid term’s end. A failed renewal receives at least 7 24-hour periods of grace. The first successfully settled paid purchase, monthly or annual, is refundable if Retail Reason receives the owner’s request no later than 168 hours after canonical settlement; the exact deadline instant qualifies. Access remains active while the refund is pending or unsuccessful, and ends when the payment provider confirms a full successful refund.
Purchase requires a buyer entity formed and principally located, and a billing address physically located, in one of the 50 states of the United States or the District of Columbia. Named users may access and use the Service only while physically located there. United States territories and possessions, freely associated states, and military or diplomatic postal regions such as AA, AE, and AP are outside the launch territory.
FOUNDER FAQ
Operator, Operator Team, Advisor, and Advisor Practice are purchased directly after you create an account. Organization, Advisor Network, and custom scope are assisted so their exact terms can be recorded. Any conversation is with me, not a sales team.
Because it does a software-shaped job: the recurring reference and diagnostic layer of supported supplier and Marketplace questions. A retained advisor earns their rate on judgment, negotiation, and leading the client through it; this carries the layer underneath that work. Price the layer like the layer.
Normal interactive use of all currently supported guidance, including Walmart Connect and ProSpec, pooled across the account, for the named users and workspaces in your plan. That includes operating questions, plan and draft checks, and relevant follow-up questions during the workday. You are not buying a bucket of questions. Website chat includes file analysis and downloadable results with an eligible plan or invited trial. Website chat has its own file, processing, and storage limits. These chat-specific limits do not apply to requests through Retail Reason MCP connectors or plugins. Chat does not purchase automatic overages. Individual extraction controls remain separate from the three public account states.
High usage is an early warning. Under review means Matt reviews the pattern and contacts the owner. New chat work pauses during that review. Previously saved results can still be accessed within the applicable permissions and retention period. Chat also has capacity and processing safeguards that can decline a request. These chat-specific limits and pauses do not apply to MCP connectors or plugins; cost status alone does not pause those connections. There are no automatic overage charges. Shared account access, security, misuse, legal, and nonpayment controls still apply.
Public plans use the listed prices. An individually agreed discount is recorded in the accepted offer, including how long it applies. It does not change the public price book.
No. Advisor plans license your firm: up to 3 client workspaces on Advisor, 10 on Advisor Practice, and 20 on Advisor Network. A client workspace is one distinct customer organization whose Walmart supplier, Sam’s Club supplier, or Walmart Marketplace work you support. Practice and Network may invite client guests; each guest uses a named-user slot and sees exactly one workspace. The rest is on the brokers and agencies page.
The service answers on its own; I am not between your question and its answer. What depends on me is maintenance, visible in the answer dates and current verification index. A planned permanent closure carries 60 days’ notice and a refund of unused prepaid service (Terms, section 15). Account and workspace configuration remains recoverable for 30 days after access ends.
Private website chats and their files are held on Cloudflare, with relevant content sent to OpenAI for answers, file work, and review. A saved chat expires one year after its last update; a temporary chat expires 24 hours after its last update. You may delete earlier. Connected assistants additionally process their conversations under their own terms. Retail Reason does not train its own models on your content. The Privacy Policy explains provider retention, deletion, and account recovery.
A QUESTION FIRST?
Anything this page did not answer, before you buy or any time after. Matt aims to reply within one business day when working; an away message gives the return date.
matt@retailreason.com →