VENDOR FACTSRETAILREASON.COM/VENDOR

For the person who has to approve this.

The facts an approver, an IT reviewer, or a procurement desk asks for, answered once and in the order they ask. This page is maintained alongside the public Terms, Privacy, Security, and Subprocessors pages. If your form asks something this page does not answer, email matt@retailreason.com and you will get the answer in writing.

Legal entity: Startup Success Lab LLC, a Missouri limited liability company. Owner, operator, and seller of record for the Retail Reason product. Not affiliated with Walmart Inc.; not an approved Walmart Marketplace Solution Provider or a Walmart Data Ventures Verified Service Provider; holds no Walmart-issued certification.
Operator: One person: Matt Drake, principal. Builds and maintains the reference material; answers support. Stated on the homepage, not hidden.
What it needs from you: A Retail Reason account. Use website chat directly, or connect a supported AI client. Website chat accepts optional documents, spreadsheets, and images without a separate AI subscription. Claude hosted and ChatGPT use account sign-in; Claude Code and Codex CLI use account-managed, per-person access keys. ChatGPT requires custom-app access. The connection was tested on Pro. No retailer-portal credentials, portal-data connector, or access to your systems is required. Base plans do not include enterprise SSO, SCIM, Directory Sync, or log streaming. The connect guide names supported clients and their connection requirements.
What is processed: Website chat accepts messages and selected files for answers, analysis, and result creation. Retail Reason stores them on Cloudflare and sends relevant content, references, and evidence to OpenAI for generation and an automated second-pass answer review. File execution uses isolated containers with networking disabled. If you connect an AI client, its separate agreement also covers its own conversation and returned Output. The Privacy Policy describes both paths.
What is retained: Saved website conversations and associated files expire one year after the last update. Temporary chats expire 24 hours after their last update and do not appear in saved history. Viewing a conversation does not renew it. You can delete earlier; provider copies and queued storage deletion follow separate rules. Retail Reason stores no raw prompt, pasted context, or answer in its D1 query log. Up to three 300-character session excerpts expire 24 hours after the last session write. Ordinary resolved operational metadata is generally removed after 90 days; ordinary security/admin audit is generally one year; commercial, terms, refund, and approval evidence is generally 7 years. Unresolved obligations remain until resolved. Account/workspace configuration is designed for 30-day recovery after access ends. Provider and recovery-copy periods differ. Details are in Privacy.
Provider use and retention: Retail Reason does not train its own models on customer content. OpenAI states that API content is not used for model training unless the customer organization affirmatively opts in. Retail Reason sets store: false and explicit-only prompt caching: only an eligible static Service prefix may be cached with the API’s currently supported minimum cache lifetime of 30 minutes, while OpenAI states encrypted cache state may remain eligible for reuse for up to 24 hours under current controls. Abuse-monitoring logs are separate and may contain prompts and responses for up to 30 days. Safety or legal exceptions can extend abuse-monitoring retention. Retail Reason has disabled optional API data sharing and makes no zero-data-retention or modified-abuse-monitoring claim. For file jobs, provider files and containers receive deletion requests after processing, with failed cleanup retried. Responses storage settings do not establish file, container, or backup retention.
Access and isolation: Named users, one slot per person per account; pending invitations reserve slots. Every request is bound to one account and authorized workspace. Practice and Network client guests consume named-user slots and receive exactly one workspace. Revocation is per membership or access key. Website conversations are accessible only to their creator through the product within the authorized workspace; other account members have no automatic content access. Operational or legal access follows the Privacy Policy.
Compliance artifacts: No SOC 2 report. No penetration-test report. Security details are on the security page. Send vulnerability disclosures to matt@retailreason.com with the subject “Security Report”; reporting guidance is in security.txt.
Support: Email matt@retailreason.com. The operator aims to reply within one business day when he is working; when he is away, the auto-reply gives a return date. The status page is the public location for incident notices and does not claim an external uptime feed.
Billing: Monthly service is charged in advance and renews monthly. Annual service is one upfront charge for twelve months, priced at exactly 11 monthly charges, and renews annually only after the required reminder safeguard. Fixed self-serve purchases use card Checkout. Assisted offers may use card, settled ACH, or paid invoice; a purchase order or open invoice alone grants no access. Cancel online before renewal; access runs to the paid term’s end. Failed renewal receives at least 7 24-hour periods of grace. The first successfully settled paid purchase is refundable when Retail Reason receives the owner’s request no later than 168 hours after canonical settlement, including the exact deadline instant. A confirmed full refund ends paid access; access remains active while a refund is pending or unsuccessful.
Trials: Request seven days of access. Requests do not grant access automatically; the trial starts when an invitation is activated. No credit card or automatic subscription. First-purchase refunds follow the published Terms.
Usage: Pooled at the account level and displayed as Normal, High usage, Under review. Plans are not sold as question bundles, and there are no automatic overage charges. New website chat work pauses while usage is Under review and has separate capacity and processing limits. Saved results remain available subject to access and retention rules. These chat-specific limits do not apply to MCP connectors or plugins; shared account access and protective controls still apply. See Pricing and the chat guide.
Buyer location: Buyer entity formation, principal location, billing address, and named-user access must remain within the 50 states of the United States or District of Columbia. Territories and possessions, freely associated states, and military or diplomatic postal regions such as AA, AE, and AP are excluded.
Organization plans: Organization and larger custom scopes begin with a written inquiry. Available payment methods and the rule that a purchase order or open invoice alone grants no access are stated under Billing above.
If the service ends: A planned permanent closure carries 60 days’ notice and a refund of unused prepaid service. Security, misuse, legal, and nonpayment suspensions may be immediate. Configuration remains recoverable for 30 days after access ends. Terms, section 15.
Questionnaires and DPAs: Send the questionnaire or DPA request to matt@retailreason.com. Availability and scope are confirmed in writing; this page does not promise acceptance of customer paper.
Insurance: Request current coverage details and any available certificate of insurance from matt@retailreason.com. Carrier, policy, and limit details are supplied from current evidence rather than kept as undated public claims.

Copy for your approver

Retail Reason is a product owned and operated by Startup Success Lab LLC, a Missouri limited liability company, and is not affiliated with, endorsed by, sponsored by, or certified by Walmart Inc. or any of its subsidiaries. It provides maintained guidance through private website chat or optional assistant connections. Users may submit files for analysis and downloadable results. No retailer credentials or portal access are required. Cloudflare hosts submitted content, while OpenAI processes relevant material and checks results. Saved chats expire after 12 months from their last update; temporary chats expire 24 hours after their last update. Users can delete earlier. Content access is private to the creator through the product and bound to an account and workspace. Provider retention and deletion are described in Privacy. Base plans do not include enterprise SSO or SCIM. No SOC 2 or penetration-test report. Monthly billing renews monthly; annual billing is one upfront charge and renews only after the required reminder safeguard. Cancel before renewal for access through the paid term. The first successfully settled paid purchase has an inclusive 168-hour request window; failed renewal has at least seven 24-hour periods of grace. Operated by one named person; planned closure carries 60 days’ notice and a refund of unused prepaid service. Details: retailreason.com/vendor, /security, /subprocessors, /terms.